Our Stars® technology can stabilize grape juice as well as wine. Let’s zoom in on how one of our US customers gets his juice flowing from the berry to the bottle.
Healthier than sodas and just as refreshing, fruit juices are on the rise. Within the global beverage industry, the fruit juice segment is one of the fastest growing with an expected 6% annual growth rate between 2018 and 2025 – and grape juice is not sitting on the sidelines. With a wholesome, natural image and mounting evidence regarding health benefits, grape juice consumption is on the rise.
However, despite substantial growth (and an expected + 2% annually until 2023), the grape juice market is tough. Global competition, unpredictable harvest variations and growing expectations from industrial buyers and customers alike mean that each producer is seeking to grow and maintain its competitive edge. For one of our US-based customers, this means developing the high-end segment of NFC (not from concentrate) juice and making sure the product arrives and remains picture-perfect, aka tartrate crystal-free, on the shelves of USA’s biggest retailers.
How does the Stars® technology fit in our customer’s grape juice production process? The fresh, ripe grapes are harvested and taken to the production plant. They are then cleaned, sorted and crushed before being pressed. The juice undergoes clarification, after which it is Stars®-stabilized.
What drew our customer to the Stars® technology? Compared to cold stabilization, Stars® is first of all incredibly more reliable – knowing that cold stab hardly allows to reach required stability levels. Moreover, Stars® saves time, energy and money. Notably, the cut in juice loss drastically slashes costs. Gone as well the costs of the time-eating, energy-greedy, cold-holding step. Last but not least, the Stars® technology’s unrivalled reliability ensures no product return due to tartrate issues – quite an asset in a fiercely competitive market.